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Conventions of an opening sequence:

Visual
-Text
-Picture
-Names of cast- Main actors (promotional)
                           - Director(s) + producers
                           -Not full list (boring!)
-Font/graphics- style establishes genre, mood, theme
-Images- Relate to genre e.g. horror, action
                -Establishes place/mood
                -Small view of something to come/ idea of character
                -Fast or slow          
                -Animation
                -Not too long
                -Effects

Audio:-Generally no dialogue
-Music- Establishes mood, genre, themes
-Generally no dialogue

General: -Gives an idea what to expect-Genre, Character, Setting/Place/Time/World -Hook/Mystery or action

Genre Variations:Horror (Dawn of the Dead)- Dark Colours, Scary images, Fast paced, Loud, Mysterious
Action (Casino Royale)- Crime, Violence, Bloody,
Sci Fi (Moon)- Suspense, Drama,
Action (Mission Impossible)-Fast paced, Flashing images, Edited,
Comedy (Napoleon Dynamite)- titles on objects/items, cheery sound, Special effects, edited

I have looked at two different films from two different genres

The conventions of the 'Se7ven' (Genre:Horror) opening sequence

The soundrack of this opening sequence seems to sound mysterious and horror themed such as screechy noises and loud base sound playing in the background, the visuals seems to be flashy, jumpy, and intense, most of the flashy images in this title sequnce is close up. As you can see it is very dark and scary so that the audience can get the first impression of the film being a horror like. The font of the film when the characters names pop up seems to be very flashy and handwritten.

Film: Se7en

Genre: Horror

The conventions of the 'Spider-Man' (Genre:Action) opening sequence:

The soundtrack of this opening sequence seems to be upbeat and tense which draws you staright to the film, the visuals are very effective as the images matched the title becasue all throughout the opening it had a spider web to represent the film, when each characters/directors name came up there's always a background picture of a spiderweb. It is quite dark, the font seems to be type written, white and flashy. seems like thunder and blue skies in the beginning. 

The ending of this opening scene is very effective becasue the animated spiderweb transforms into a real spiderweb, in the corner of the building, and from there the movie strats of in a street.   

Genre:Action, Adventure, Fantasy

Film: Spider-Man